Our Story

Vision Flourish is a full-service marketing agency that helps cities, utilities and nonprofits advance their ambitious sustainability and behavior change goals. Drawing on more than two decades of marketing experience in the corporate, nonprofit and government sectors, our strategic solutions navigate each sector’s unique goals and challenges while maximizing their assets and resources. Vision Flourish takes a data-driven, empathetic, multi-disciplinary approach to crafting effective campaigns for clients and their audiences in residential and commercial arenas.

Since its inception, Vision Flourish has helped dozens of cities build campaigns to meet their equity and sustainability goals, including marketing plans to support active mobility in Los Angeles, engagement with DC’s Building Innovation Hub, the rollout of the electric vehicle carshare and charging hubs in Saint Paul and Minneapolis, and participation in a residential energy efficiency program for the City of Cincinnati (WarmUp Cincy). 

Vision Flourish was founded in 2017 by Roya Kazemi—a globally recognized leader and subject matter expert on urban sustainability marketing and behavior change, as well as a sought-after trainer and lecturer. She knows how cities work and how to get marketing done within the unique context of city government, and has devoted her career to marketing campaigns to advance urban sustainability and environmental quality. She also believes that basic marketing proficiency is a must within cities and nonprofits to effectively use resources and meet outreach goals. To that end, in partnership with the Urban Sustainability Directors Network, Vision Flourish developed an in-depth marketing guidebook for sustainability teams.

We published Marketing for Action™: A Guide to Marketing Fundamentals for Urban Sustainability Offices as a comprehensive resource to help city sustainability offices launch strategic behavior change campaigns. Over 200 people from more than 80 cities have received training for how to apply this step-by-step framework. In 2021, with support from Bloomberg Philanthropies’ American Cities Climate Challenge, Vision Flourish developed a second edition of the definitive guidebook with new content and featuring new examples of the core concepts applied by cities across the U.S. 

Vision Flourish not only knows how to develop compelling plans to engage residents, we know how to develop successful public-private partnerships for our clients and have shared this expertise in City-Business Climate Alliances: A Step-by-Step Guide for Developing Successful Collaborations which we co-authored and designed with the Carbon Disclosure Project in 2019.