Vision Flourish is a full-service marketing agency that helps cities, utilities and nonprofits advance their ambitious sustainability goals. Our winning approach is informed by more than two decades of marketing experience in the corporate, nonprofits and government sectors.
Since its inception, Vision Flourish has helped dozens of cities build campaigns to meet their equity and sustainability goals, including marketing plans to support active mobility in Los Angeles, engagement with DC’s Building Innovation Hub, the rollout of the electric vehicle carshare and charging hubs in Saint Paul and Minneapolis, and participation in a residential energy efficiency program for the City of Cincinnati (WarmUp Cincy).
At Vision Flourish, we know how to develop strategic and successful city-level marketing campaigns. We literally wrote the book on it. In partnership with the Urban Sustainability Directors Network (USDN), Vision Flourish published Marketing for Action™: A Guide to Marketing Fundamentals for Urban Sustainability Offices as a comprehensive resource to help city sustainability offices launch strategic behavior change campaigns. Over 170 people from more than 80 cities have received training for how to apply this step-by-step framework. In 2021, with support from Bloomberg Philanthropies American Cities Climate Challenge, Vision Flourish developed a second edition of the definitive guidebook with new content and featuring new examples of the core concepts applied by cities across the U.S.
Vision Flourish was founded in 2017 by Roya Kazemi—a globally recognized leader and subject matter expert on urban sustainability marketing and behavior change, as well as a sought after trainer and lecturer. She knows how cities work and how to get marketing done within the unique context of city government, and has devoted her career to marketing campaigns to advance urban sustainability and environmental quality.
Vision Flourish not only knows how to develop compelling plans to engage residents, we know how to develop successful public-private partnerships for our clients and have shared this expertise in City-Business Climate Alliances: A Step-by-Step Guide for Developing Successful Collaborations which we co-authored and designed with the Carbon Disclosure Project in 2019.
Drawing on deep knowledge of marketing, government, utilities, and nonprofits, our strategic solutions navigate each sector’s unique goals and challenges while maximizing their skills and resources. Vision Flourish takes a data-driven, empathetic, multi-disciplinary approach to crafting effective campaigns for clients and their audiences in residential and commercial arenas.
Our services include:
- Market research and analysis
- Environmental impact analysis
- Development of comprehensive marketing plans
- Brand development
- Messaging strategy and creative development
- Media planning and buying
Listen to Roya Kazemi's interview on The Environmental Breakdown podcast: Behavior Ch-ch-ch-ch changes!