Our Services

Vision Flourish is a marketing consultancy dedicated to working with municipal governments and nonprofits to develop strong, sophisticated, and successful marketing programs. We’re experts in planning campaigns, from start to finish, but we can also jump in wherever you’re feeling a pinch. Here are examples of how we can help you reach your goals.

Marketing and communications strategy

We start by asking a set of questions to learn about your challenges, opportunities, and desired outcomes. Who is your audience? What are you trying to get them to do? This information will shape the campaign and help us develop goals to measure success. Whether it’s a discreet marketing tool, like a website or a newsletter, or a comprehensive multi-platform marketing campaign, we will develop a robust plan for messaging, design, outreach and assessment.
To define your audience, identify cogent messaging, and uncover the most effective forms of communication we rely on a suite of research tools. Often we’ll start with desk research; other times we’ll conduct interviews and create consumer surveys. Then we’ll translate the results into a comprehensive, highly-customized marketing strategy.

Once you know who you want to reach and what, specifically, you want them to do, we will help you develop a robust messaging strategy. From there, our stable of writers will help you craft targeted and compelling language for talking points and short- and long-form communications.

Media planning and buying
You’ve got the right message and know your audience, but now you need to get it to them. We’ll help you find the most efficient and cost-effective ways to reach your audience, be they Google Ads or bus shelter ads or ads in hyper-local media outlets.
Once we have your audience, messaging and media channel strategies in place, our seasoned designers will develop an eye-catching look for your marketing materials that are customized to maximize success across individual media formats.
Branding & rebranding
A strong brand can be your greatest asset. We help you define a brand people trust, from strategy to design and brand building, that speaks loud and true to your organization. We’ll also create a brand guide so your materials are professional and consistent across platforms and support the long-term development of strong brand equity.