We work with municipal governments, utilities and nonprofits to develop strong, sophisticated, and successful marketing programs. We’re experts in planning campaigns start to finish, but we can also jump in whenever you’re feeling a pinch. Here are ways we help you reach your goals.
Marketing and communications strategy
We dive into existing market research and ask deep, thoughtful questions to learn your objectives, challenges, opportunities, and KPIs. We take data-driven insights and shape campaigns, developing goals to measure success. Whether it’s a discreet marketing tool, like a website or a newsletter, or a comprehensive multi-platform multi-partner marketing campaign, we develop robust plans for effective audience targeting, messaging, design, outreach and assessment.
To define and prioritize your target audiences, develop compelling messaging and design, and uncover the most effective forms of communication we rely on a suite of research tools. Often we’ll start with desk research and interviews, other times we’ll run focus groups and field consumer surveys. Then we’ll translate the results into a comprehensive, highly-customized marketing strategy.
Once you know who you want to reach and what, specifically, you want them to do, we will help you develop a robust messaging strategy. From there, our talented writers will help you craft targeted and compelling language for all marketing and outreach materials - whether it’s copy for a new program webpage, a bus shelter ad, event signage or a fact-sheet.
You’ve got the right message and know your audience, but now you need to get it to them. We’ll help you find the most efficient and cost-effective ways to reach your audience, be they Google Ads or billboards or ads in hyper-local media outlets.
Once we have your audience, messaging and media channel strategies in place, our seasoned designers will develop an eye-catching look for your marketing materials that are customized to maximize success across individual media formats.
A strong brand can be your greatest asset. We help you define a brand people trust, from strategy to design and brand building, that speaks loud and true to your organization. We’ll also create a brand guide so your materials are professional and consistent across platforms and support the long-term development of strong brand equity.