Nonprofits
Natural Resources Defense Council (NRDC)
As the marketing technical support partner for American Cities Climate Challenge, we are working with Boston, Cincinnati, Columbus, Honolulu, Los Angeles, Orlando, St. Paul and Washington D.C. to develop marketing strategies to increase use of public transit and active mobility, participation in community solar, and adoption of energy efficiency and clean energy measures in commercial and residential buildings.
In partnership with USDN and its members, Vision Flourish developed Marketing for Action - a comprehensive guide to marketing fundamentals for the network’s more than 185 U.S. cities. Following the release of the guidebook, we worked 10 USDN member cities - Bellevue, Flagstaff, Fremont, Fort Collins, Jersey City, Park City, Plano, Tacoma, Tempe and Washington D.C. - to apply the framework to the planning, implementation and measurement of behavior change campaigns to increase energy efficiency, reduce solid waste and improve air quality.
Cities Climate Leadership Group
Vision Flourish researched and developed a targeted communications plan to reach new stakeholders and partners for the Inclusive Climate Action Programme. We also provided strategy, copywriting and design services to create communications materials tailored for the various target audiences.
Global Covenant of Mayors
We’ve helped address complex communications needs through on-site training and the development of customized and easy-to-use tools for engaging key audiences.
New York City Energy Efficiency Corporation
For more than five years, we’ve been helping NYCEEC create strategies and tools for engaging building owners, property managers, and contractors to finance their energy efficiency and clean energy projects with NYCEEC’s robust range of financing products.
Carbon Disclosure Project (CDP)
In partnership with the Carbon Disclosure Project (CDP) we co-authored and designed the City-Business Climate Alliances guide as a step-by-step resource for cities to plan, engage and develop meaningful partnerships with private sector partners to accelerate meeting mutual climate goals.
Cities
Boston
Provided communications strategy and developed outreach materials for the Boston Clean Buildings Standard - a new policy to cut carbon pollution from large buildings. Designed the Zero-Emission Vehicle Roadmap 2020.
CINCINNATI
Led development of marketing strategy and user-friendly marketing materials to increase enrollment in WarmUp Cincy - a program of the City of Cincinnati and Duke Energy designed to provide relief to income-qualified residents struggling with high energy burdens.
Columbus
Developed new Sustainable Steps behavior change brand and the marketing plan for the program’s first campaign encouraging homeowners to conduct energy audits.
Honolulu
Researched and developed a marketing plan to educate and engage residents about Holo, an island-wide, multi-modal smart transit card.
Los Angeles
Conducted in-depth analysis and prioritization of potential behavior change actions Angelenos might take to reduce use of personal vehicles. This work then led to audience research and the development of a marketing strategy for a campaign to promote walking.
Orlando
Provided marketing support for the launch of a community solar initiative targeting businesses, organizations and institutions to switch to clean energy.
Plano
Created comprehensive marketing plans for two separate resident-focused campaigns targeting energy efficient lighting and clean power.
St. Paul
Developed brand identity and marketing strategy for the launch of the EV Spot Network of electric vehicle charging stations, and the associated Evie all-electric car sharing service.
Washington DC
Developed marketing strategy for launch of the Building Innovation Hub, a resource center to support building owners and operators as they seek to meet the city’s energy efficiency standards.