Marketing for Action A Guide to Marketing Fundamentals for Urban Sustainability Offices

MARKETING FOR ACTION WAS DEVELOPED BY VISION FLOURISH IN PARTNERSHIP WITH THE URBAN SUSTAINABILITY DIRECTORS NETWORK

The guidebook lays out the marketing fundamentals that any sustainability office can use to create and shape strong behavior change campaigns.

Marketing for Action provides a framework that will support cities in taking action in the following key areas:

  • Campaign Focus & Goal Setting 
  • Audience Research & Strategic Insights 
  • Creative: Messaging & Design 
  • Brand Development 
  • Campaign Plan: Marketing Tools & Media 
  • Measuring Success 

Marketing for Action features examples from a range of U.S. cities, implementation worksheets that provide guided planning for practical application of the framework and implementation strategies for no, low and optimal budgets.

In 2021, with support from Bloomberg Philanthropies American Cities Climate Challenge, Vision Flourish developed a second edition of the definitive guidebook with new content and featuring new examples of the core concepts applied by cities across the U.S. The strategies in this guidebook have been thoroughly tried and tested. 

Over 170 people from more than 80 cities have received trainings for how to apply this step-by-step framework to the development and implementation of marketing campaigns in their regions. Contact Us to learn about Marketing for Action trainings for your city or organization.