MARKETING FOR ACTION WAS DEVELOPED BY VISION FLOURISH IN PARTNERSHIP WITH THE URBAN SUSTAINABILITY DIRECTORS NETWORK
The guidebook lays out the marketing fundamentals that any sustainability office can use to create and shape strong behavior change campaigns.
Marketing for Action provides a framework that will support cities in taking the following steps:
- Determine Target Behaviors
- Identify Target Audiences
- Craft Messaging & Campaign Design
- Build Trust By Building Your Brand
- Optimize Marketing Tools: Media Planning and Beyond
- Analyze Campaign Effectiveness
Marketing for Action features examples from USDN cities, implementation worksheets that provide guided planning for practical application of the framework and implementation strategies for no, low and optimal budgets.
The strategies in this guidebook have been thoroughly tried and tested in New York City and across a range of USDN cities. Each section of this guidebook was developed based on feedback from over 50 USDN members.
Contact Us to purchase a printed copy of the guidebook or to learn about Marketing for Action trainings for your city or organization.